Top Performing Marketing Leader
Digital & Email Marketing, Consumer Insights, Market Research, Project Management, Event Marketing, Public Speaking
My name is Emily and I’m the Marketing Manager for Cleva North America based in Greenville SC. By day, you can find me developing content using voice of consumer insights, managing the creative agencies, and collaborating on digital campaigns. By night, I lead the marketing for a start-up, Vocati, Inc. whose goal is to help people manage their career with an online tool called AccompliTrack.
Continuous professional development is important to me which is why I’m an active member of Toastmasters, which develops communications & leadership skills in its members. I served as club VP of Public Relations last year and earned my Competent Leadership award in May.
On this site, you can enjoy some of my writing and design projects. If you like what you see and want to start a conversation, feel free to get in touch.
Top performing Marketing leader with a record of success in directing content marketing, analytics, market research, and project management. Strong strategic thinking skills to develop and implement social media and digital marketing campaigns that drive brand awareness and revenue growth. Solid interpersonal skills leveraged to cultivate relationships with peers, colleagues, reports, management, and business partners. Team player who collaborates well with others to get things done. Passionate about helping others succeed. Award-winning Toastmaster.
AREAS OF EXPERTISE
|▪Strategic Marketing||▪ Project Management||▪ Team Leadership|
|▪ Market Research||▪ Copywriting||▪ Social Strategy|
|▪ Process Improvements||▪ Budgeting/Forecasting||▪ Conversion Optimization|
|▪ Content Development||▪ Lead Nurturing||▪ Stakeholder Engagement|
|▪ Digital Marketing||▪ Email Marketing||▪ Coaching/Mentoring|
Cleva North America, Inc. • Greenville, SC • February 2013 – November 2018
Directed and contributed to digital teams to develop and execute SEM/PPC campaigns and graphic design projects that align with B2B and B2C goals. Analyzed campaigns and reported results to respective product team. Oversaw planning, budgeting, project management, and logistics for annual national trade show events. Partnered with product development teams on market research to identify trends and insights and brainstorm new and creative growth strategies. Wrote SEO-optimized website content for corporate branding sites and retail customer product pages.
Lead market research and competitive analysis activities designed to develop marketing plan for SaaS product. Create and execute digital marketing initiatives including email marketing, and lead nurturing workflows. Produce and optimize website elements, including landing pages, website copy, CTAs, and forms on HubSpot & WordPress. Manage intern and freelance graphic designer.
Banyan Consulting LLC • Pittsburgh, PA • February 2004 – October 2012
Managed blog and email marketing initiatives. Designed promotional materials including, but not limited to, corporate brochures, product data sheets, presentations, and proposals. Organized event marketing webinars and seminars.
Marketing Assistant/Support Staff II, Student Life
Carnegie Mellon University • Pittsburgh, PA • October 2000 – September 2003
Designed marketing materials (e.g., logos, brochures, flyers, posters) to promote university events and programs. Provided administrative support to ensure cost-effective office operations.
Winn-Dixie, Inc. (Regional Corporate Office) • Clayton, NC • November 1998 – January 2000
August 2016 – Present
Certificate in Graphic Design
Living Arts College • Raleigh, NC
Carnegie Mellon University • Pittsburgh, PA
North Carolina State University • Raleigh, NC
I had the opportunity to work with Emily at Hartz Consulting Group, Sovereign Bank, and Banyan Consulting. She is a consistent performer with great attention to detail. She provides great customer service to her customers whether internal or external to her organization. Emily is very organized and has helped the day to day operations run smoother in companies she’s been affiliated with. I would recommend Emily without reservation.
Emily is a very talented and creative member of the Banyan Consulting team. She has made significant contributions to our Company’s marketing and branding initiatives. Emily will do whatever it takes to ensure our clients’ needs are met.