Top Performing Marketing Leader
Digital & Email Marketing, Consumer Insights, Market Research, Project Management, Event Marketing, Public Speaking
My name is Emily and I’m the Marketing Manager for Cleva North America based in Greenville SC. By day, you can find me developing content using voice of consumer insights, managing the creative agencies, and collaborating on digital campaigns. By night, I lead the marketing for a start-up, Vocati, Inc. whose goal is to help people manage their career with an online tool called AccompliTrack.
Continuous professional development is important to me which is why I’m an active member of Toastmasters, which develops communications & leadership skills in its members. I served as club VP of Public Relations last year and earned my Competent Leadership award in May.
On this site, you can enjoy some of my writing and design projects. If you like what you see and want to start a conversation, feel free to get in touch.
Growth-oriented digital marketer with a record of success in marketing automation and email marketing. Familiar with the marketing funnel and consumer journey and how to reach people at each stage of it. Strong strategic thinking skills to develop and implement workflows and campaigns that drive results. Comfortable switching projects and mindsets often to meet the needs of the business. Team player who collaborates well with others to get things done. Passionate about helping others succeed. Award-winning Toastmaster.
AREAS OF EXPERTISE
|▪Strategic Marketing||▪ Project Management||▪ Team Leadership|
|▪ Market Research||▪ Creative Writing||▪ Social Strategy|
|▪ Process Improvements||▪ Budgeting/Forecasting||▪ Conversion Optimization|
|▪ Content Development||▪ Lead Nurturing||▪ Stakeholder Engagement|
|▪ Digital Marketing||▪ Email Marketing||▪ Coaching/Mentoring|
Cleva North America, Inc. • Greenville, SC • February 2013 – Present
Direct and contribute to digital teams to develop and execute SEM/PPC campaigns and graphic design projects that align with B2B and B2C goals. Measure and report on performance of campaigns, assessing against goals. Oversee planning, budgeting, project management, and logistics for annual national trade show events. Partner with product development teams on market research to identify trends and insights and brainstorm new and creative growth strategies. Produce SEO-optimized website content for corporate branding sites and retail customer product pages.
Lead market research and competitive analysis activities designed to develop marketing plan for SaaS product. Create and execute digital marketing initiatives including email marketing, and lead nurturing workflows. Produce and optimize website elements, including landing pages, website copy, CTAs, and forms on HubSpot & WordPress. Manage intern and freelance graphic designer.
Banyan Consulting LLC • Pittsburgh, PA • February 2004 – October 2012
Managed blog and email marketing initiatives. Designed promotional materials including, but not limited to, corporate brochures, product data sheets, presentations, and proposals. Organized event marketing webinars and seminars.
Marketing Assistant/Support Staff II, Student Life
Carnegie Mellon University • Pittsburgh, PA • October 2000 – September 2003
Designed marketing materials (e.g., logos, brochures, flyers, posters) to promote university events and programs. Provided administrative support to ensure cost-effective office operations.
Winn-Dixie, Inc. (Regional Corporate Office) • Clayton, NC • November 1998 – January 2000
August 2016 – Present
Certificate in Graphic Design
Living Arts College • Raleigh, NC
Carnegie Mellon University • Pittsburgh, PA
North Carolina State University • Raleigh, NC
I had the opportunity to work with Emily at Hartz Consulting Group, Sovereign Bank, and Banyan Consulting. She is a consistent performer with great attention to detail. She provides great customer service to her customers whether internal or external to her organization. Emily is very organized and has helped the day to day operations run smoother in companies she’s been affiliated with. I would recommend Emily without reservation.
I have had the pleasure to work closely with Emily in the planning and implementing of our quarterly seminar and annual meeting events.
Emily is extremely organized and brings insightful and innovative ideas to the planning process. Not only does she work through all of the logistics internally, but also works directly with our clients and prospects guaranteeing that their experience from beginning to end is a good one.
Emily is highly dedicated and works tirelessly to ensure that each event is successful and meaningful to our client base. She would be an asset to any team.