Resume

SUMMARY

Top performing Marketing Professional with a record of success in directing digital marketing, analytics, market research, project management, and facilitating process improvement initiatives. Strongly skilled in conducting comprehensive market analysis to derive strategic campaigns that drive organizational and client success. Solid interpersonal skills leveraged to cultivate relationships with peers, colleagues, reports, management, and business partners.


AREAS OF EXPERTISE

▪Strategic Marketing ▪ Project Management ▪ Team Leadership
▪ Market Analysis ▪ Creative Writing ▪ Graphic Design
▪ Process Improvements ▪ Budgeting/Forecasting ▪ Public Relations
▪ Content Development ▪ Business Operations ▪ Stakeholder Engagement

EXPERIENCE

Marketing Manager
Cleva North America, Inc. • Greenville, SC • February 2013 – Present

Direct creative teams to develop and execute digital design and marketing campaigns that align with the corporate vision while maintaining a visible market footprint. Hold oversight of planning, budgeting, project management, and logistical support for annual national trade shows. Partner with product development teams to collect and analyze market research; develop targeted strategies and tactics to address and respond to evolving market needs. Author SEO-optimized online content for corporate branding sites and retail customer product pages.
Key Contributions:
  • Credited with increasing web sales by nearly 50%, boosted KPIs by migrating e-commerce brand sites to a
  • BigCommerce platform from a custom platform, and reduced customer service call volumes.
  • Reduced Facebook Ads CPC by 10% over 3 months by testing creative.
  • Led marketing and sales teams to design a Voice of Customer (VOC) program to analyze and solve business
  • challenges; efforts were recognized through receipt of the 2017 MarCom Award for packaging design.
  • Drove positive online mentions/reviews up by 35% by development and executing of a daily User Generated Content
  • (UGC) strategy.
Co-Founder & CMO (Part-Time Telecommute)
Vocati, Inc. • Greenville, SC • March 2018 to Present
Lead market research and competitive analysis activities designed to develop and execute a go-to-market strategy for the
AccompliTrack SaaS product. Manage marketing intern and a freelance team of graphic designers and scriptwriters.
Key Contributions:
  • Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in x
  • Launched career blog and grew online traffic to x monthly visitors through social media and SEO
  • Led video production and creative direction for newly-launched product video.

Marketing Coordinator
Banyan Consulting LLC • Pittsburgh, PA • February 2004 – October 2012

Managed digital marketing initiatives, and maintained adherence to established brand guidelines to effectively
communicate value propositions and messaging. Designed promotional materials including, but not limited to, corporate
brochures, product data sheets, presentations, and proposals. Drafted and distributed e-newsletters to targeted
audiences.
Key Contributions:
  • Provided support to the sales team through generation of revenue reports and drafting comprehensive RFP responses under tight deadlines.
  • Leveraged measurement tools including Google Analytics to analyze effectiveness of digital marketing campaigns; issued recommendations that significantly improved traffic by 40% in 5 months, and tripled new visitors in 1 year.

Marketing Assistant/Support Staff II, Student Life
Carnegie Mellon University • Pittsburgh, PA • October 2000 – September 2003

Designed marketing materials (e.g., logos, brochures, flyers, posters) to promote university events and programs. Provided
administrative support to ensure cost-effective office operations.
Key Contributions:
  • Resolved operational and project issues to ensure consistency and quality.
  • Recruited and managed student worker teams each semester.

Advertising Specialist
Winn-Dixie, Inc. (Regional Corporate Office) • Clayton, NC • November 1998 – January 2000

  • Designed profit-driven specialty and weekly in-store advertisements, along with supporting the development of diverse marketing projects
  • Demonstrated self-reliance and resourcefulness to overcome obstacles
  • Consistently met all assigned quotas and key performance metrics
  • Key Achievement –Produced outstanding results in a fast-paced environment and delivered multiple complex projects at once


PROFESSIONAL DEVELOPMENT

Toastmasters International
August 2016 – Present

  • VP of Public Relations – Increased membership by 20%; developed and implemented a digital marketing plan to increase club membership and member participation. Specific tactics included strategic social media activity, website refresh, event listings, and club newsletters. Results were measured and tactics were optimized on quarterly basis.
  • Earned Competent Leader Award (CL)


EDUCATION

Certificate In Graphic Design (1998),  Living Arts College, School of Communication Arts
Extensive Coursework,  Carnegie Mellon University & North Carolina State University


TECHNICAL SKILLS

Adobe Creative Suite, Google Analytics, Google Adwords, Facebook Ads, Social Media, WordPress, BigCommerce, Asana (Project Management), HubSpot (Inbound Certified), MailChimp, AYTM.com, SurveyMonkey, ReviewMonitoring.com