Resume

SUMMARY

Growth-oriented digital marketer with a record of success in marketing automation and email marketing. Familiar with the marketing funnel and consumer journey and how to reach people at each stage of it. Strong strategic thinking skills to develop and implement workflows and campaigns that drive results. Comfortable switching projects and mindsets often to meet the needs of the business. Team player who collaborates well with others to get things done. Passionate about helping others succeed. Award-winning Toastmaster.


AREAS OF EXPERTISE

▪Strategic Marketing ▪ Project Management ▪ Team Leadership
▪ Market Research ▪ Creative Writing ▪ Social Strategy
▪ Process Improvements ▪ Budgeting/Forecasting ▪ Conversion Optimization
▪ Content Development ▪ Lead Nurturing ▪ Stakeholder Engagement
▪ Digital Marketing ▪ Email Marketing ▪ Coaching/Mentoring

EXPERIENCE

Marketing Manager
Cleva North America, Inc. • Greenville, SC • February 2013 – Present

Direct and contribute to digital teams to develop and execute SEM/PPC campaigns and graphic design projects that align with B2B and B2C goals. Measure and report on performance of campaigns, assessing against goals. Oversee planning, budgeting, project management, and logistics for annual national trade show events. Partner with product development teams on market research to identify trends and insights and brainstorm new and creative growth strategies. Produce SEO-optimized website content for corporate branding sites and retail customer product pages.

Key Contributions:
  • Led marketing and sales teams to design a Voice of Customer (VOC) program to analyze and solve business challenges; efforts were recognized through receipt of the 2017 MarCom Award for packaging design.
  • Drove positive online mentions/reviews up by 35% by development and executing of a daily User Generated Content (UGC) & online reputation management strategy. Train and lead e-commerce staff on daily maintenance of the program.
  • Developed trade show exhibit house RFP process, negotiated contract with new vendor which resulted in $11K savings (9% of budget)
Marketing Consultant (Part-Time Telecommute)
Vocati, Inc. • Greenville, SC • March 2018 – Present

Lead market research and competitive analysis activities designed to develop marketing plan for SaaS product. Create and execute digital marketing initiatives including email marketing, and lead nurturing workflows. Produce and optimize website elements, including landing pages, website copy, CTAs, and forms on HubSpot & WordPress. Manage intern and freelance graphic designer.

Key Contributions:

  • Created LinkedIn, Facebook, Twitter and Instagram accounts. Increased social engagement by 118% and followers by 99% within 3 months of implementation.
  • Managed scriptwriter and video production team to produce a promotional video; defined scope of work, negotiated contract terms, and developed an overriding theme, and directed production.

Marketing Coordinator
Banyan Consulting LLC • Pittsburgh, PA • February 2004 – October 2012

Managed blog and email marketing initiatives. Designed promotional materials including, but not limited to, corporate brochures, product data sheets, presentations, and proposals. Organized event marketing webinars and seminars.

Key Contributions:

  • Leveraged Google Analytics to analyze effectiveness of inbound marketing campaigns; issued recommendations that significantly improved traffic by 40% in 5 months and tripled new visitors in 1 year.

Marketing Assistant/Support Staff II, Student Life
Carnegie Mellon University • Pittsburgh, PA • October 2000 – September 2003

Designed marketing materials (e.g., logos, brochures, flyers, posters) to promote university events and programs. Provided administrative support to ensure cost-effective office operations.

Key Contributions:

  • Recruited and managed student worker teams each semester.

Advertising Specialist
Winn-Dixie, Inc. (Regional Corporate Office) • Clayton, NC • November 1998 – January 2000

  • Designed profit-driven specialty and weekly in-store advertisements, along with supporting the development of diverse marketing projects
  • Demonstrated self-reliance and resourcefulness to overcome obstacles
  • Consistently met all assigned quotas and key performance metrics
  • Key Achievement – Produced outstanding results in a fast-paced environment and delivered multiple complex projects at once


PROFESSIONAL DEVELOPMENT

Toastmasters International
August 2016 – Present

  • VP of Public Relations – Increased membership by 20%; developed and implemented a digital marketing plan to increase club membership and member participation. Specific tactics included strategic social media activity, website refresh, event listings, and club newsletters. Results were measured and tactics were optimized on quarterly basis.
  • Earned seven “Best Speaker” Ribbons for prepared and impromptu speeches.
  • Earned Competent Leader Award (CL)


EDUCATION

Certificate in Graphic Design
Living Arts College • Raleigh, NC

Communications Studies
Carnegie Mellon University • Pittsburgh, PA
North Carolina State University • Raleigh, NC

TECHNICAL SKILLS

Adobe Creative Suite, MailChimp, AYTM.com, SurveyMonkey, ReviewMonitoring.com, Asana (Project Management), Basic HTML & CSS Knowledge, Google Ads/AdWords, Google Analytics/Tag Manager, WordPress, BigCommerce, Custom CMSs, HubSpot CRM, Social Monitoring, & Marketing Automation Tool (Inbound Certified)